Cut & Style
Face Shape, Haircuts, and How to Show Up Ready for Your Consultation
Face shape is a starting point — not a rulebook. Kara Cerf on what face shapes tell us, how to find yours, and how to walk into a consultation ready to get exactly what you want.
If you’ve ever typed “best haircut for my face shape” into a search bar, you are not alone. It’s one of the most searched topics in hair — and the internet will hand you a neat little chart and tell you exactly what you should and shouldn’t be wearing on your head.
I want to complicate that a little. Not because face shape doesn’t matter — it does — but because a chart can’t see your hair texture, your lifestyle, your neck length, your personal style, or how much time you spend getting ready in the morning. Face shape is a starting point, not a verdict. My job in a consultation is to take all of that in and come up with something that works for the whole picture.
So let’s talk about what face shape tells us, how to figure out yours, and — just as importantly — how to show up to a consultation ready to get the best possible result.
What Face Shape Tells Us
The idea behind face shape guidelines is proportion. Certain cuts and styles add visual width, height, or length — and depending on the shape of your face, you might want more of one and less of another.
That’s it. It’s not a set of rules. It’s a tool for thinking about balance.
With that framing in mind, here are the main face shapes and what tends to work well with each.
Oval
An oval face is roughly one and a half times longer than it is wide, with a forehead that’s slightly wider than the chin and gently rounded edges. It’s considered the most versatile shape — most cuts work well with it because the proportions are already balanced.
If you have an oval face, the main thing to avoid is anything that hides that balance: very heavy, flat fringe across the forehead or styles with a lot of volume only at the sides can make the face look shorter and wider than it is. Otherwise, you have a lot of options.
Round
A round face has similar width and length measurements, with full cheeks and a rounded jawline. The goal with most cuts for round faces is to add some length and reduce the appearance of width.
Styles that tend to work: longer lengths, layers that fall past the chin, height at the crown, and off-center or side-swept parts. Styles to approach carefully: blunt bobs that land right at the cheekbone, full fringe, and very rounded shapes — they can emphasize the roundness rather than balance it.
Square
A square face has a strong, angular jawline with a forehead and jaw that are roughly equal in width. The structure is striking — it’s a shape a lot of people love — and cuts that soften the angles tend to be most flattering.
Layers, waves, and texture do a lot of work here. Side parts, curtain bangs, and cuts with movement work well. Very blunt, geometric cuts can make a square jaw look even more pronounced, which may or may not be what you’re going for.
Heart (Inverted Triangle)
A heart-shaped face has a wider forehead and cheekbones that taper down to a narrower, pointed chin. The goal is usually to balance the width at the top with some visual weight at the bottom.
Chin-length cuts and bobs work beautifully here — they add width right where the face narrows. Side-swept bangs that start mid-brow soften a wider forehead. Very short cuts that expose the full forehead and jawline at the same time can feel unbalanced.
Diamond
Diamond faces are widest at the cheekbones, with a narrow forehead and narrow chin. It’s one of the rarer face shapes, and the goal is to add width at the forehead and chin while not emphasizing the cheekbone width further.
Side-swept or wispy bangs add width at the forehead. Chin-length cuts or longer styles with volume at the ends work well. Sleek, pulled-back styles that highlight the cheekbones can overemphasize the width there.
Oblong (Rectangle)
An oblong or rectangular face is longer than it is wide, with a forehead, cheekbones, and jaw that are all roughly equal in width. The goal is to add width and reduce the appearance of length.
Side parts, bangs, and styles with volume at the sides all help. Very long, straight styles without much width at the sides can make the face look even longer.
But Here’s What the Chart Doesn’t Tell You
Face shape is one input. Here’s what else goes into a cut recommendation:
Hair texture. A cut that looks incredible on straight, fine hair can read completely differently on thick, wavy, or coily hair. The weight, movement, and behavior of your hair changes everything. A bob that lies sleek on someone with fine straight hair may become a triangle on someone with coarser waves.
Neck and shoulder proportions. The length of your neck, the width of your shoulders, and how your head sits overall all influence how a cut lands. Two people with the same face shape can look completely different in the same haircut because of these factors.
Lifestyle and maintenance. How much time do you spend on your hair in the morning? Do you own a diffuser? A round brush? Do you air dry? The most flattering cut in the world doesn’t work if you’re not going to maintain it. A good consultation takes this seriously.
Your personal style. Fashion, personality, how you carry yourself — these things matter. Someone with a square jaw who loves a sharp, edgy aesthetic might want to lean into the angles, not soften them. Rules are a starting point. You get to decide what you want.
How to Figure Out Your Face Shape
The classic method: pull your hair back completely, stand in front of a mirror, and trace the outline of your face with a dry-erase marker or lip liner directly on the mirror (seriously, it works). Then step back and look at the shape you drew.
You can also take a photo straight-on with your hair pulled back and look at the overall outline.
A few things to keep in mind: most people don’t fall neatly into one category. You might be oval-leaning-round, or square with heart-shaped proportions at the hairline. That’s normal. The categories are useful shorthand, not precise science.
How to Show Up Ready for a Great Consultation
This is the part I really want people to understand, because a good consultation is a two-way conversation — and what you bring to it matters as much as what I bring to it.
Bring photos — both kinds
A picture is worth a thousand words, and in a hair consultation that is genuinely true. Bring photos of cuts and styles you love — Pinterest, Instagram, screenshots from your camera roll, anything works. But don’t just hand me the phone and say “this.” Tell me what you like about it. Is it the length? The texture? The way it moves? The color? The way it frames the face? Two people can show me the exact same photo and want completely different things from it. The more specific you can be about what’s drawing you to it, the closer we get to the real target.
The same goes for photos of things you’ve had before that you didn’t like. That’s often even more useful than the inspiration. If I know what missed, I can figure out why — was it the length? The shape? How it grew out? The weight? The more clearly we can define the no, the better we can dial in the yes.
One more thing on photos: try to find inspiration images of hair that behaves like yours. If you have thick, coily hair, find photos of thick, coily hair in the style you love. If your hair is fine and straight, look for that. A cut can look completely different depending on texture and density — and seeing it on similar hair gives you a much more realistic picture of what to expect.
And a word about AI-generated images: they’re everywhere now as style inspo, and I get why — they’re beautiful. But AI image generators are still far from perfect when it comes to hair. The results are often idealized in ways that don’t reflect how real hair grows, moves, or behaves. I’m not saying don’t use them, but go in with realistic expectations. Real photos of real people with real hair will always give us both a more honest starting point.
Know your lifestyle honestly
Be real about how you get ready in the morning. Not how you wish you got ready — how you do. If you air dry and don’t own a diffuser, don’t let me talk you into a cut that requires a diffuser. If you wash your hair twice a week, tell me. If you’re a low-maintenance person who wants a low-maintenance cut, say that clearly. There’s no wrong answer — I just need to know.
Tell me your hair history
Have you colored it recently? Had a keratin treatment? Relaxed it? Is there any chemical history from the last year or two still in your hair? This affects the integrity of the hair, how it will behave, and sometimes what’s possible at this appointment. I’m not judging — I’m building context.
Be specific about what you’re nervous about
If you’ve had a bad experience with a cut before, tell me. If there’s a feature you’re self-conscious about — ears that stick out, a cowlick in a specific spot, a scar along the hairline — bring it up. These are exactly the things I want to know about, not to avoid but to factor in. A good stylist takes your real-life concerns seriously.
Ask questions
You’re allowed to ask why I’m recommending what I’m recommending. You’re allowed to say “I’m not sure about that” or “can we talk through what that would look like as it grows out?” A consultation isn’t a prescription — it’s a conversation. The more you engage, the better the outcome.
What I’m Doing on My Side of the Consultation
When you sit down, I’m looking at more than your face shape. I’m looking at your hair’s density, texture, and natural growth patterns. I’m watching where your cowlicks are and how your hairline naturally falls. I’m thinking about how the cut will move when it’s dry and unstyled — because that’s how you’re going to live in it most days.
I’m also listening for what you don’t say. Sometimes the most important information is in the hesitation. “I guess I could try a shorter length” often means “I’m not sure I want that.” I’d rather we slow down and get it right than rush past a moment of uncertainty.
The consultation is where the whole service either gets set up well or doesn’t. I take it seriously, and I want you to as well.
The Bottom Line
Face shape is a useful lens — not a limitation. Know yours, understand what it means in terms of proportion and balance, but don’t let a chart override your instincts about what you love on yourself.
And when you come in for a consultation, come prepared. Bring your photos, be honest about your lifestyle, tell me your history, and ask questions. The more you bring to that conversation, the more I can bring back.
If you’re ready to talk about your next cut, book with me at THE GILDED EDGE. Let’s figure out what’s going to work for your hair, your face, and your actual life.
Ready to put this into practice? Book with Kara at The GILDED EDGE.